Continue the conversation with prospects and customers with creative, on-line technologies such as personal urls (purls) and common urls (curls). Gilmore Doculink offers complete, in-house, resources to develop and deploy relationship marketing campaigns that are built on innovative solutions and infrastructure.
Purls are effective when organizations know the person they are marketing to; curls are used when organizations want to drive respondents to a common microsite and then collect personal information to get to know the individual a little better. Purls and curls are typically used in coordination with a direct mail or email campaign.
There are a number of ways to use purls and curls to support relationship marketing including:
- Lead generation, list building and opt-in campaigns;
- Drive prospects to a website or traffic to a tradeshow booth;
- Conduct surveys;
- Manage events or seminar registrations;
- Qualify leads;
- Build loyalty programs; and
- Validate product warranty registrations.
Gilmore Doculink can help organizations integrate a purl or curl component into their marketing communications process. If need be, we can design and build a campaign’s look and feel including the GUI (graphical user interface) of the purl or curl.
Relationship marketing using purls and curls enables organizations to carry on long-term relationships and conversations with customers, easily and cost-effectively. Marketers rely on Gilmore Doculink as the one-stop-shop of choice to design, build, deploy, manage and report on purl and curl campaigns.
Find out MORE about Gilmore Doculink’s purl and curl program.